Listen to the Upcoming Voice Search Trend of Ecommerce
"Hello, can you listen to
me?" and the smart voice assistant replies, Yes, I can. Technology has
surrounded us completely, human interactions have been taken over by machines, and text searches have been changing to voice searches. Yes, as per
the market research firm, ComScore, a voice will comprise 50% of all searches
by 2020. The 500 million people who are using voice-activated assistants today
are expected to grow to 1.8 billion by 2021 and the people who have started
making search queries through a voice assistant currently count for 40% of millennials.
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Now doesn't that show that voice search and digital assistants are the future of ours? They not only
easing out our home chores but also revolutionizing the way we search about
anything or place our order online. The voice search is indeed convenient and
different from the text search. You just need to speak your search query to the
digital assistants and they will come up with an answer. But this convenient
job requires a lot of effort in terms of up gradation and adaption by e-commerce
businesses.
Get deep into your customers: Voice-activated assistants have
completely transformed the shopping experience. People order for any XYZ thing
and compare its prices without looking at the screen. Now this means that
brands not only need to position their products in a simpler way but also need
to know in deep about the customer’s buying habits, preferences, or cycles. Such
information helps in serving the customer in a better way. For example, based
on a user’s previous buy, a quick product recommendation can pop up.
Leverage natural language search
queries: While typing, most of us likely
to search by typing short phrases such as best restaurant nearby while if we
speak the same query, we will say” what are the best restaurants nearby?” So,
as consumers tend to be more expressive while using voice search, the online
brands need to optimize their website with long-tail keywords which customers
naturally use to describe the products. These keywords are more of a conversational tone and are approximate 6-7 words per query. Jewelry
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Continue on best SEO practices: While there is a lot an ecommerce
site has to do to accommodate voice searches but then this point should not
be let go at any time. SEO-rich content will always be of prime importance.
So, the content on the websites should be up to the mark, the links should be
relevant, and the images should be well-labeled. This will for a sure call for
success no matter what type of search the user is performing.
Concentrate on local search: Research has shown that voice
search is three times more likely to be local in nature as compared to text
search. People using voice search often ask for queries that are based on
local needs. For example, the closest fuel station, or departmental store. Now,
this is a huge opportunity that can be tapped by keeping your local listing
and business listing up to date. Make sure that the information on these
listings is 100% correct.
Try voice search yourself: So now that you know that
adoption of voice technology is inevitable in Jewelry Website
Development Services, we will suggest that to best
understand this voice search framework, you should try it on your own. Figure
out the way in which you make voice searches, what type of queries you
generally ask and how does the voice assistant respond? While doing this, you
may come up with insight for your business. Voice search is continually
growing now and understanding and optimizing your websites for it is the only
immediate mantra for success.
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