7 Ways to Build an Ecommerce Website that Customers Trust

Build an Ecommerce Website that Customers Trust:

One of the hardest challenges of online retail business is the question of trust. How can users tell if a site is secure to shop or not? Are the products really what they seem? Will they actually receive what they ordered?

Building trust online is definitely harder as compare to build a trust in your brick to mortar business as in person, but it’s not impossible. We’ll show you 7 ways to build an ecommerce website to start.

In a physical brick to mortars store, every little detail can affect a customer’s level of trust with your business. From the store location, to the hygiene, to the quality & behavior of the service staff, there are plenty of ways to help cultivate a sense of trust with face-to-face customers.

The same thing goes with online business. From the homepage to checkout process, there are plenty of things you can do in your online store to build trust and turn visitors into loyal shoppers so, read 7 ways to build an Ecommerce website Development.

Look Professional

Show that you’re a “real” company with all the things a real company would have and people can trust you for your services and products, like, an easy way to contact the business (a fully developed contact page, not just a small email form) and customer service (a fully developed customer service section on your website, including a returns policy and a FAQs section which should cover all the possible questions).

The page does need to be big size extra lengthy page but it should be easy to navigate and present all the relevant information your customers might look for.  Need to remember one thing, the more complete your customer service FAQs, the more confident an online shopper will be buying one of your products.

Transparency

All of your content should be crystal clear and open. When buyers see you’re willing to address the limitation of your products and services, they’ll welcome your honesty & transparency. If your product has limitations, use your detailed product content to share solutions for those Issues and concerns.

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Request Reviews

Allowing your buyers contribute content to your site is a great way to connect them while also showing new customers that your products are widely recognized & loved by your users. Sharing honest & original reviews from consumers shows you have nothing to hide and this helps in building the trust.

Make it Personal

People don’t trust pages or websites blindly. First they trust people and then their associated brands & services. So it’s crucial that your website should have a human face through which people can attached with.  Use of about us page along with the message of the founder or president will serve the purpose.

Give Them Security

Security of personal information is very important to people who trade on the Internet, especially those who don’t really understand the technical side & its impact. Make sure that your website is fully protected by using an ultra secure server for your transactions, and that the customer knows and trusts in that.

Use quality photos & Description

Quality photography & detailed description about the product can make an immediate impact on how shoppers judge your products. The more information you provide, the more shoppers will trust the quality of your inventory.

Add security badges & icons

One of the biggest concerns for online shoppers is the security of their sensitive data. So how do you deal with this concern? By clearly mentioning all the security measures in place on your site, like SSL certificates, PCI compliance and other certifications. There are many trusted security companies who provides security certificates to online websites.

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Perfect Web Development Company: 

The 500 million people who are using voice-activated assistants today are expected to grow to 1.8 billion by 2021 and the people who have started making search queries through a voice assistant currently count for 40% of millennial. Choose the Best Web Development Services

The choices with the consumers are many, the expectations have raised big time and thereby the competition has gone fierce. Just the investment of building the website is not enough by any standards now. The website needs to fulfill the following expectations of consumers in order to generate big profits

·         Speed:  This is a foremost and major expectation of consumers. The internet advancements have actually made the users impatient. If your page takes more than 3 seconds to load, be sure of giving away your customer to your competitor. The moment visitors enter the URL of your website, they start noticing the speed with which the pages download. So, if you are offering any information or service online then be sure you offer it fast.

·         Aesthetics: In a Web Development Services  the website design and the layout play a crucial role. Literally, within 5 seconds a visitor make up his mind to either stay on the site or leave it. The aesthetics create the first impression and it is the deciding factor of whether the visitor would like to navigate more, do business with you, refer this site to somebody or even visit again. This is where the first trap lies and a powerful impact can be created.

·         Content: Not just the aesthetics, the content also has its importance. Visitors really take a minute to stop and read the basic introduction of the company and therefore, it has to be really impressive. They might not read everything written on every page. So, there, content can be restricted and more of images and graphics can be included to generate interest.  The content on the pages should be fresh and unique. It is also advisable to refresh your content from time to time and to strike a balance between content and graphics.

·         Navigation: A well-organized navigational system allows the user to explore the website better and thereby increases the chances of conversions. If the tabs are not clearly visible and comprehensible then for sure the visitor will dump your site.  A crisp and simple navigation system makes it really easy for the user to go forward and come back and make a decision about products.

·         Friendly with Devices: Gone are the days when desktops were the only medium to open the internet and explore websites. The mobile app development services have made people more comfortable in opening the sites on their iPad or mobile phones. Therefore, the web pages need to be optimized in order to offer an effective user interface on all devices.

·         Contact Information:  The Company’s address, email address and phone number is must on a site. After exploring the site, visitors usually look for such contact information near the header or footer. It is not necessary that they will drop in or call you but this information goes a long way in building trust and credibility.

·         Feedback: Studies have revealed that 79% of visitors read the reviews and trust the feedbacks given by others on the site. If your site has positive reviews than the new visitor gets half convinced there only. Therefore, infuse the feedback mechanism and star rating column in your website and encourage the users to drop in some wise words of them in that column.

·         Social Media Links: Social media optimization is an important phase to improve the visibility of a website.  Facebook, Instagram, Twitter are all powerful platforms. Placing their links on the website give a chance to visitors to explore more about the business and build in the trust. These platforms give you the opportunity to easily target the modern customer scattered all around the world.