Digital Marketing Services in India

How to Build a Brand of Your Business?

 

As per Nielson’s Global New Product Innovation Survey, 59% of consumers prefer to buy products from the brands familiar to them. Branding is a significant concept in the business world today. If you think just on the surface, it is all about a nice logo, well-framed communication and fancy presentation of your company but if you think deep, the brand is an overall perception of the customer about your business. It is that prestigious identity with which you want your customers to know you. Brand name indeed brings higher revenues, creates a base of loyal customers and successfully differentiates your company from others. You need to make people compulsive to take notice your Product and this can be achieved with the Service of Digital Marketing Services in India . The steps to go about this process of branding are:

                          

1.       Define your brand

Start with defining the product or services your business offers, analyzing the share it owns of the market and search the needs and concerns for which people will buy your product.Based on all three, figure out a name of your brand.Think it to be an individual so that later through various tactics you can develop its personality or aura.  Remember, your brand should be able to connect you with your customers and differentiate you amongst others.

 

 

2.       Determine your brand’s target audience

While building your brand, keep in mind about who are your target audience, your mission, and message. Identifying and targeting your audience plays a vital role in your brand building process, it mainly affects your marketing efforts.

 

3.           Don’t copy big brands

You should research other prominent brands in your industry and learn from them but never copy them. Try to build your own distinctive identity in the market.  Don’t dress up the offerings that result in broken promises. Build trust with honest branding and be clear about your company and its values.

 

4.       Create a brand logo and tagline

Creating a brand logo and tagline is the essential part of the brand building process. This logo appears everything related to your business. It acts as your id card, calling card, and the recognition of your promise. Hiring a professional designer or expertise ensures that you get a unique and timeless logo for your business. Because the Business Logo Make the First Impression on the Targeted Audience. Provide the Digital Marketing Services in India to our Clients

 

5.       Form your brand voice

By brand voice, it is meant that how you communicate with your customers. The brand voice can be friendly, casual, service-oriented, authoritative, informative, professional, etc. Basically, you have to set the tone and pitch the voice in which your customers resonates with you, and you feel in sync with the brand image you want to create.  Just maintain a consistent voice because that will help in recognizing your brand on multiple channels.

 

6.       Be your brand’s advocate

Once the brand comes in shape, do your best to promote it all around the world. Be innovative, bold and daring. Try something new for your brand, for example, a campaign related to something which you firmly believe in related to your brand. Never forget that nobody knows your brand better than you. Encourage your customers to share a positive word about their experience. Hire the people who can connect with your belief or dreams of becoming a big brand.

 

Lastly, always consider your branding when communicating with the customers. If built nicely, the brand is the most recognizable and valuable asset a company owns. 

 

For more visit: www.joviinternational.com

Mail us on at: jo@joviinternational.com

Contact us on: +919829406606

                        +919829666661

Digital Marketing Services India

 OnPage SEO Checks That You Should Run On a Periodic Basis on Your Website

Practically everybody who operates in SEO industry & SEO Companies understands the significance of link building because it’s a continuous procedure. But more frequently than not, we tend to fail the on-page SEO aspects. Numerous tiny updates plugins that are fresh, in rules/attribute changes that are alternative or performance inclusion can trigger some onsite malfunctions that could create on-page Search Engine Optimization dilemmas. So, if your website is not checked by you regularly, there are greater chances that they can adversely affect your rankings that are natural and will go unnoticed until see check a sudden drop in ranks & Traffic Statics. So These On page seo checklist will be helpful for you

On page SEO Checklist

Keeping the significance of SEO in mind, here are seven checks that are outstanding that you just should regularly conduct to make sure that you are on-site Search Engine Optimization is on-target Digital Marketing services in india

Check Website full Broken Links

Dangling links are of two sort’s inner and external link. And dangling links could set a harmful effect in your positions. Also, when you have control over internal hyperlinks, then why you don’t have control over external hyperlinks? Both are equally important. All the time, a website or resource that you connected to, no lengthier exists on web world can create a broken link in your profile.Therefore it is very useful to assess for dead links sporadically.

There are resources and software to determine dead links, but among the simplest and most efficient means is with the ScreamingFrog SEO Digital Marketing Services in India

Use the website control to evaluate low-value pages

The control operator “website:sitename.com” exhibits all pages on your site indexed by Google. By manual checking off those outcomes, you will be able to test if all pages found are of high quality or whether there are some low-value pages existing. There are various low-quality Web Pages like lookup results page, contact us & thank you page. Each one of these pages contains nothing but hence are of small to no value. It is best to keep away these Web Pages from getting found by web crawlers. so check this point also because it’s also play a good role in On page seo checklist.

Check Robots.txt

Robots file is used to prevent the running of these pages which you do not desire to be crawled by google-bot.

When working with a CMS like Word Press, it is easy to unintentionally block out significant content like pictures, CSS, along with additional resources that will assist the Google bots to access that is better /examine your site. In the same style, if Google-bots cannot obtain the java Script or CSS on your website, it’s not possible for them to determine whether your site is responsive or not so this is also important point in  On page seo checklist.

Mobile Functionality

 Google confirms it that sites which provide mobile-friendly user experience will get higher ranks in search results compared to those that would not have the arrangement that was responsive. Despite the fact that your website is receptive, there’s no saying what Google-bots will believe.

So actually if your website is mobile friendly, do assess web pages that are individual if they can be mobile friendly or when they’ve usability is fine on mobile devices.

To do this, record into your Google-Search Console and go to Search Traffic “>> Mobile Usability to check if these pages show cellular usability malfunctions.

JavaScript & CSS

Most of the uses require phoning CSS documents and several JavaScript in your web pages. The JavaScript and CSS will undoubtedly be called on all pages, although the attribute may be utilized on just one page.

By way of example, you may have added a contact us plug-ins that only works on a single page – your contact site. But the add-ins may have added its JavaScript files on each site.

Professional IT Services – Specially in Jewelry Industry

 

JOVI International has been highly appreciated by all its associates for its professional, effective and creative work. Our team. JOVI International , with a vision to create sophisticated websites and successful business portals. Our brand name literally translates to ‘Father of the Sky’ and that is exactly what we firmly stand by.

We are truly committed to make your business reach soaring heights, above the sky. We are the one stop destination for all your digital solutions, ranging from e-commerce web development and custom web applications to web designing, content creation and server setups.Our visionary minds and creative outputs will give your brand the makeover it needs to align with the demands of modern consumers.

Professions IT Services – Specially in Jewelry Industry

Multifarious business houses of Jewellery, Fashion, Food and Healthcare completely rely on JOVI International for their brand appeal and success.We believe that every brand has its unique story and through our customized IT services, we ensure that your vision is perfectly projected to the world. We are the one stop destination for all your digital needs and IT solutions to levitate your business. With our highly efficient R&D team, sophisticated use of modern technology with expertise in HTML, CSS, JavaScript, JQuery, UI/UX, Photoshop etc., we have achieved many milestones by rendering unparalleled and remarkable services over the years.

Digital Marketing Services India

 

The History of HashTag – Hashtag Origins

It was the nostalgic 90s. Our nation was prospering rapidly and the middle-class folks had started getting their hands on the money. The elite class gadgets were now becoming a reality of the middle class, and we had such a dream come true as a corded landline telephone.

It was the time when the frequent blank calls meant that your darling daughters are getting attention from the Romeos of the town.

Our landline was not the one with a circular rotator but it had a modern keypad and for the first time on the same keypad, I came across this strange Symbol #, which was giving the company to 0 along with * but its usability was unknown to us. For my eight-year child's brain, it was analogous to the Joker in the deck of cards.

Then in subsequent years, it became known to me that this symbol is a descendant of lb, a short form of the Latin word libra which means a balancing scale (that's why sun sign Libra has the picture of the balancing scale on it). This symbol used to go by the name "pound" in those days but nobody would have known this pound would become James Bond of the Internet era and would help in the sorting ideas and organizing thoughts.

During the initial days of Twitter, people were learning the power of expressing their opinion on the internet and it opened a door for global communication but there was a desperate need of group organizing framework.

Grow your Business with Online Marketing: Digital Marketing Services India

Chris Messina, a product designer working in Silicon Valley came up with the idea of a hashtag. He tweeted on 23rd of August 2007

How do you feel about using # (pound) for groups? As in #barcamp [msg]?

And like any other new idea or opinion, it was not welcomed by the people of the internet, this idea was even rejected by Twitter saying that it is a nerdy thing it doesn't have a potential to be a mainstream phenomenon.

But Twitter was wrong, later in October of the same year, a friend of Chris was posting about San Diego wildfire, Chris asked him to add the hashtag San Diego fire to his tweets and as Darwin suggests our forefathers were apes and monkeys, people started copying the same hashtag also gained traction when conservatives used it too.

Encourage Congress to vote in favor of an energy bill.

Two years later Twitter licked its own spit and added an option to search for hashtags and it turned out that lots of people wanted to have their opinions heard and they wanted to be the part of a global conversation.

Hashtags are now used by millions across

All social media marketing platforms they act as a driving force behind the biggest social movements of our times like #metoo and #blacklivesmatter. Now a day’s hashtag is the most important ingredient in the recipe of the internet Activism.

The reason behind the evolution of the hashtag tells us about the basic human tendency that we are social animals and we want to group together with like-minded people.

There are two takeaways from Chris Messina's story that believes in your idea even if the Giants of your field don't give a hack about it and a friend can be an asset use them other then to tell and listen to the drunken crazy stories.

At JOVI International, which is a Jaipur based Digital Marketing Services India, we offer affordable & result oriented Best Digital Marketing Services India to make your online business bloom.

Digital Marketing Company in India

The History of HashTag – Hashtag Origins

It was the nostalgic 90s. Our nation was prospering rapidly and the middle-class folks had started getting their hands on the money. The elite class gadgets were now becoming a reality of the middle class, and we had such a dream come true as a corded landline telephone.

It was the time when the frequent blank calls meant that your darling daughters are getting attention from the Romeos of the town.

Our landline was not the one with a circular rotator but it had a modern keypad and for the first time on the same keypad, I came across this strange Symbol #, which was giving company to 0 along with * but its usability was unknown to us. For my eight-year child's brain, it was analogous to the Joker in the deck of cards.

Then in subsequent years, it became known to me that this symbol is a descendant of lb, a short form of the Latin word libra which means a balancing scale (that's why sun sign Libra has the picture of balancing scale on it). This symbol used to go by the name "pound" in those days but nobody would have known this pound would become James Bond of Internet era and would help in the sorting ideas and organizing thoughts.

During the initial days of Twitter, people were learning the power of expressing their opinion on the internet and it opened a door for global communication but there was a desperate need for a group organizing framework.

Grow your Business with Online Marketing: Digital Marketing Company India

Chris Messina, a product designer working in Silicon Valley came up with this idea of the hashtag. He tweeted on the 23rd of August 2007

How do you feel about using # (pound) for groups? As in #barcamp [msg]?

And like any other new idea or opinion, it was not welcomed by the people of the internet, this idea was even rejected by Twitter saying that it is a nerdy thing doesn't have the potential to be a mainstream phenomenon.

But Twitter was wrong, later in October of the same year, a friend of Chris was posting about the San Diego wildfire, Chris asked him to add the hashtag San Diego fire to his tweets and as Darwin suggests our forefathers were apes and monkeys, people started copying the same hashtag it also gained traction when conservatives used it too.

Encourage Congress to vote in favor of an energy bill.

Two years later Twitter licked its own spit and added an option to search for hashtags and it turned out that lots of people wanted to have their opinions heard and they wanted to be part of a global conversation.

Hashtags are now used by millions across

All social media marketing platforms they act as a driving force behind the biggest social movements of our times like #metoo and #blacklivesmatter. Now a day’s hashtag is the most important ingredient in the recipe of internet Activism.

The reason behind the evolution of the hashtag tells us about the basic human tendency that we are social animals and we want to group together with like-minded people.

There are two takeaways from Chris Messina's story that believe in your idea even if the Giants of your field don't give a hack about it and a friend can be an asset use them other than to tell and listen to the drunken crazy stories.

At JOVI International, which is a Jaipur based Digital Marketing Company in India, we offer affordable & result oriented Best Digital Marketing Services to make your online business boom.